I used to think coaching was all about knowing more. Muscle. Movement. Technique. Science. All of it. My programs were dialled in. Volume right. Progression sorted. Exercise selection on point.
Honestly, I thought I had it nailed. Thought I was the shit! But why the fuck weren’t all my clients getting the results I expected? Why weren’t they progressing the way they should?
Life has a way of teaching you what matters. It took some hard lessons for me to see it. But through those lessons, I started to understand people differently. I stopped looking at what they were doing wrong. And started seeing what they were dealing with.
That’s when everything changed. Not the program. Myself. I changed. My coaching followed.
I realised my clients didn’t need more information. They needed to feel understood. They need to feel like someone actually had their back.
When that happens, something shifts. They open up. They’re honest. They start engaging. Real talk.
And that’s where trust starts. Not from knowledge. From connection.
This is where most coaches miss it. They try to fix behaviour without understanding the person. They correct the surface. But never address what’s underneath.
And without that, it doesn’t matter how good the program is. It won’t be followed. Because the truth is simple. People don’t follow programs. They follow people they trust. And trust is built when someone feels seen, understood and supported.
That’s what drives consistency. That’s what drives effort. That’s what drives results.
That’s coaching. Not just writing a program. But understanding the person doing the work.
And once you understand that… everything changes.
